How to Remove Your IP from Yahoo Blacklist
March 9, 2009
Why Was I Blacklisted?
Yahoo! does reveal their blacklist practices, but they like most email service providers use your sender’s IP reputation to determine if your email gets though. Here are just a few of the items know to impact your server’s sender reputation.
- Bounce rates
- Email Sent to Unknown Users
- Total Email Volume
- IP Neighborhood
- Email Volume
- Complaint Rates
- Spam Trap Hits
- Changes in Email Volume
- History of IP Address
Before beginning any blacklist diagnostics, I recommend you check your server’s IP reputation atSenderScore.org. If you have a score less than 80, then you may have email delivery issues.
Common problems we see are:
- Compromised user account used to send spam.
- Web application exploit used to send spam.
- Bulk emailing from mailing lists, newsletters, forums & blogs (even if they are opt-in).
- Bulk forwarding of email to Yahoo.
The last one is often overlooked. If you forward email to Yahoo and you then mark it as spam, Yahoo will penalize your server. This is often a problem on shared hosting servers. Some user will just forward all of their email to Yahoo. These are often junk accounts that receive 100’s of spam messages. If you get your server off of the blacklist, then you will likely need to stop this practice.
Yahoo Blacklist Check
Unlike like Spamhaus, Spamcop and other public real time blacklist (RBLs), you cannot simply lookup an IP at Yahoo! to see if it is blacklisted. Typically, the only way you know email is rejected is you will get a message like this:
There are other variations such as:
The important part is the specific error code, such as “BL21” or “TS01“. These along with the link will tell you the specific SMTP error that Yahoo! is returning. Always check this list of Yahoo’s SMTP Error Codes so you know exactly why you are listed.
Fix the Problem
Before you try to request removal, be sure to analyze your server to find out why you were listed in the first place. You have to fix the issue or they will just list your server again.Do not try to get removed from the blacklist if you have not found the source of the problem. You don’t want cycles of delisting and re-listing to damage your sender reputation. If you have found the problem, then simple wait. In many cases, I find that the block is removed in under 48 hours.
Don’t forget DNS.
Make sure that:
- Reverse DNS resolves to a hostname.
- Make sure the hostname has a A record.
- Don’t use generic hostnames assigned by ISPs or server vendors.
- SPF is valid.
- DKIM is working properly.
DNS is one of the most critical elements to good email delivery, so always fix DNS issues as they could be why you are blacklisted in the first place.
Request Blacklist Removal
Yahoo uses Spamhaus. Make sure you are not listed there. If you are then you need to request removal from Spamhaus before you contact Yahoo!. You may find that once you are removed from Spamhuas, your email to Yahoo! will start flowing again.
Yahoo Bulk Sender Form
Even if you are not a bulk sender, you will need to complete the Yahoo! Bulk Sender Form.
Though some fields on the delivery report are optional, it is best to provide as much information as possible. Especially, the “Enter additional information here:”.
You will want to detail in 2-3 sentences your remediation efforts.
For example, if the problem was a compromised web script send them a note:
We have identified an insecure web application on our server that permitted unauthorized email relay through our system. We have removed this script.
Keep it short and technical. Yahoo! postmaster staff reviews 1000’s of these requests, so being short and to the point is best to get removed from the Yahoo blacklist.
If all of this seems too much, then we can help.
We provide blacklist removal services for people using CentOS, Red Hat, Plesk and cPanel servers. Most cases require a Level 2 or 3 Support Package ($250/$350).
While we cannot guarantee results, we are successful in more than 98% of cases (100% successful so far in 2014).
Note that we have no formal relationship with Google or maintain their blacklist.
We just know how to fix email problems correctly.